They look and feel like real cigarettes, but they’re much more than that. Doubling in market share annually, electronic cigarettes are taking off. Introduced to the U.S. market in 2007, e-cigarettes give smokers the freedom to smoke whenever and wherever they want, tobacco-free, while simultaneously quitting their traditional smoking habits. But there are still a lot of question surrounding the boom of the e-cig.
In the U.S., e-cigs aren’t subject to tobacco laws and the Food and Drug Administration has yet to officially speak out against them. E-cig brands seem to be popping up everywhere. Presented as –
- More environmentally-friendly than cigarettes
Smokers are using them to break their habit and celebrities are endorsing them–but this new high-tech smoking trend presents a variety of aspects worth a second look.
It looks like a cigarette, smokes like a cigarette, but doesn’t damage or smell like one. This product is a tobacco-free simulation of the cigarette experience. It’s actually an electronic inhaler. The flame is simulated, along with the vapor smoke, and plastic ash tip. The whole experience is “fake,” but satisfying. E-cigarette smokers inhale and exhale a liquid nicotine vapor heated by a battery; the amount of nicotine is chosen by the user.
Many other substitutes have failed, but the smoking experience provided by e-cigs is a sure sign of success for this product and market. Why? Because people addicted to cigarettes are addicted to holding the packing, taking out a cigarette, putting it to their lips, and inhaling. The entire step-by-step process is a package that triggers the emotional response of the smoker.
The niche for this smokeless product might be the key to understanding the success of the e-cig. Take smoke as an example. Both smokers and nonsmokers hate the smell of smoke; e-cigs have a pleasant aroma–an important differentiator in the market.
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